The indications are loud
and clear. Online Classifieds market in India is growing rapidly in India
currently. A recent study conducted by a mega search engines Google and
renowned management firm KPMG states that the current digital classifieds
market is likely to grow three times to reach a whopping $ 1.2 billion by the
year 2020. Quikr, Sulekha, Just Dial,OLX and Perclik are some of the
leading digital classifieds websites in India now.
A senior official of Google
claims that the ecosystem is ripe for the emergence of digital classifieds. The
market has been spurred by the Smartphone penetration. Thus online users are
expected to grow to a stunning 650 million by 2020.
Category wise Online Classifieds trends in India
The report also claims
that the next phase of growth for the digital classifieds market will be led by online
services, real estate and automobiles. At present these sectors are about 30%
of the total online classifieds market.
The google searches made on Google
trends reveal that the local searches made across these categories in the
last 4 years have grown by 4 times. In terms of cities these have been led
by Pune, Ahmedabad, Chandigarh, Kochi, Coimbatore, Indore and
Jaipur.
As against the expectation
of the growth in real estate market which is likely to be around 4 times, the
growth in online services is likely to grow by as much as 7 times. The online
services under this category include services like dining, auto rentals,
relocation services, beauty services, repairing services, tutorials and so on.
The
report also claims that online job market too is set to double by 2020. At
present 63% of the total candidates seeking job, search for jobs listed on
online classifieds websites. Bengaluru,
Mumbai, Delhi and Hyderabad are the top cities in terms of online job searches
in India. The maximum online job searches pertain to government jobs.
Some Challenges online classifieds market is facing
Though there is great
scope for online classifieds there are certain challenges as well for the
market as a whole. These include unverified
listings and low customer loyalty. This is why you must make use of the
leading and more credible online classifieds websites for getting trustworthy
clients.
Perclik happens to be one such leading online classifieds website
which is very trustworthy. So if you are looking to boost your business through
online classified, then you must make best use of the online classifieds
services we offer. For further details, please visit our website.